Covid-19 Pandemic
The coronavirus pandemic has impacted people’s lives in so many ways. It has prompted deep concerns for companies and their employees. Fears about livelihoods, the future, and the health of loved ones make the situation all the more difficult – in and around Wolfenbüttel and worldwide. With its charitable foundations and support network, the Mast family has launched several initiatives, large and small, to provide fast, pragmatic assistance when and where it’s needed.
Projects
Speed, pragmatism and long-standing regional ties also proved expedient during the coronavirus crisis. The Mast family donated 50,000 litres of alcohol through their company Mast-Jägermeister SE for regional medical facilities to produce disinfectants. The company had already supplied several litres of alcohol as a `neighbourly´ gesture so that local pharmacies in Wolfenbüttel could provide disinfectants to their customers. The overwhelmingly positive media response inspired companies throughout Germany to launch similar initiatives.
The pandemic dealt harsh blows to the regional economy. To provide swift, unbureaucratic assistance to local entrepreneurs suffering from its economic impact, the city and district of Wolfenbüttel, together with the Mast family, set up a joint solidarity fund. The city and the district (€1 million) and the Mast family of entrepreneurs (€1 million) provided a total of €2 million in emergency aid. Unlike many other financial aid sources, the Solidarity Fund is distributed exclusively in the form of grants that recipients are not required to repay. (For local coverage see Wolfenbütteler Zeitung)
Solidarity when it counts: Both the Curt Mast Jägermeister Foundation and The Child and Tree Fund lend assistance to the Corona Emergency Aid Fund set up by the German Red Cross, supporting the Wolfenbüttel food bank and people in need. (Also see Wolfenbütteler Zeitung)
For many students in the city and district, there is also a great need for computer equipment to make e-learning possible during the pandemic. The emergency aid fund donates devices to help children continue to learn and succeed.
Families in need also receive “toy packages” tailored to children’s age and gender. The individually packed boxes help bring joy to children facing monotony and isolation during the pandemic. As with other measures, the packages are in high demand.
Often it’s the little things that move us the most. Through the Curt Mast Jägermeister Foundation, the Mast family donated 620 bouquets to six retirement homes in Wolfenbüttel – one for every resident. 250 more bouquets went to each of the employees at Wolfenbüttel Hospital. Jägermeister employees working on-site in Wolfenbüttel and Linden received floral arrangements as well. In addition to being a colourful and thoughtful surprise, the campaign supported a local nursery during the pandemic.
Crises can breed creativity and cooperation. Mast-Jägermeister SE, the company behind the Jägermeister brand and a beacon of community for the past 80 plus years, is the perfect example.
Since the start of the pandemic, the company has backed countless initiatives, large and small, local and global, for the economy, people around the world, and its employees.
Beyond donating 50,000 litres of alcohol to produce disinfectants, Jägermeister also launched #savethenight. The initiative supports clubs, bars, artists – everyone who makes the night – during the widespread shutdowns. With numerous projects and a limited-edition Jägermeister bottle created solely for the initiative, Jägermeister helps save nightlife through millions of euros in donations.
And the company’s employees, most of whom are currently working from home, do not have to do without popular canteen lunches during the pandemic. A Jägermeister delivery truck brings the ingredients and recipes for a “social distancing lunch” directly to their front doors twice a week.
Jägermeister employees have also actively supported the www.maskefuerdich.de initiative (a local mask exchange platform), not to mention all the numerous forms of support amongst colleagues and in their communities that many might call par for the course but which are so meaningful and unique.
Projekte
Speed, pragmatism and long-standing regional ties also proved expedient during the coronavirus crisis. The Mast family donated 50,000 litres of alcohol through their company Mast-Jägermeister SE for regional medical facilities to produce disinfectants. The company had already supplied several litres of alcohol as a `neighbourly´ gesture so that local pharmacies in Wolfenbüttel could provide disinfectants to their customers. The overwhelmingly positive media response inspired companies throughout Germany to launch similar initiatives.
The pandemic dealt harsh blows to the regional economy. To provide swift, unbureaucratic assistance to local entrepreneurs suffering from its economic impact, the city and district of Wolfenbüttel, together with the Mast family, set up a joint solidarity fund. The city and the district (€1 million) and the Mast family of entrepreneurs (€1 million) provided a total of €2 million in emergency aid. Unlike many other financial aid sources, the Solidarity Fund is distributed exclusively in the form of grants that recipients are not required to repay. (For local coverage see Wolfenbütteler Zeitung)
Solidarity when it counts: Both the Curt Mast Jägermeister Foundation and The Child and Tree Fund lend assistance to the Corona Emergency Aid Fund set up by the German Red Cross, supporting the Wolfenbüttel food bank and people in need. (Also see Wolfenbütteler Zeitung)
For many students in the city and district, there is also a great need for computer equipment to make e-learning possible during the pandemic. The emergency aid fund donates devices to help children continue to learn and succeed.
Families in need also receive “toy packages” tailored to children’s age and gender. The individually packed boxes help bring joy to children facing monotony and isolation during the pandemic. As with other measures, the packages are in high demand.
Often it’s the little things that move us the most. Through the Curt Mast Jägermeister Foundation, the Mast family donated 620 bouquets to six retirement homes in Wolfenbüttel – one for every resident. 250 more bouquets went to each of the employees at Wolfenbüttel Hospital. Jägermeister employees working on-site in Wolfenbüttel and Linden received floral arrangements as well. In addition to being a colourful and thoughtful surprise, the campaign supported a local nursery during the pandemic.
Crises can breed creativity and cooperation. Mast-Jägermeister SE, the company behind the Jägermeister brand and a beacon of community for the past 80 plus years, is the perfect example.
Since the start of the pandemic, the company has backed countless initiatives, large and small, local and global, for the economy, people around the world, and its employees.
Beyond donating 50,000 litres of alcohol to produce disinfectants, Jägermeister also launched #savethenight. The initiative supports clubs, bars, artists – everyone who makes the night – during the widespread shutdowns. With numerous projects and a limited-edition Jägermeister bottle created solely for the initiative, Jägermeister helps save nightlife through millions of euros in donations.
And the company’s employees, most of whom are currently working from home, do not have to do without popular canteen lunches during the pandemic. A Jägermeister delivery truck brings the ingredients and recipes for a “social distancing lunch” directly to their front doors twice a week.
Jägermeister employees have also actively supported the www.maskefuerdich.de initiative (a local mask exchange platform), not to mention all the numerous forms of support amongst colleagues and in their communities that many might call par for the course but which are so meaningful and unique.
