Crises can breed creativity and cooperation. Mast-Jägermeister SE, the company behind the Jägermeister brand and a beacon of community for the past 80 plus years, is the perfect example.
Since the start of the pandemic, the company has backed countless initiatives, large and small, local and global, for the economy, people around the world, and its employees.
Beyond donating 50,000 litres of alcohol to produce disinfectants, Jägermeister also launched #savethenight. The initiative supports clubs, bars, artists – everyone who makes the night – during the widespread shutdowns. With numerous projects and a limited-edition Jägermeister bottle created solely for the initiative, Jägermeister helps save nightlife through millions of euros in donations.
And the company’s employees, most of whom are currently working from home, do not have to do without popular canteen lunches during the pandemic. A Jägermeister delivery truck brings the ingredients and recipes for a “social distancing lunch” directly to their front doors twice a week.
Jägermeister employees have also actively supported the www.maskefuerdich.de initiative (a local mask exchange platform), not to mention all the numerous forms of support amongst colleagues and in their communities that many might call par for the course but which are so meaningful and unique.