Initiatives

Every one of our foundations, partnerships and projects is near and dear to us. Browse our website and you will quickly notice the range of our commitment. This section showcases the specific initiatives we’re focusing on right now – and activities we would like to put back into the spotlight.

Projekte

Together with its readers, local newspaper “Wolfenbütteler Zeitung” has already sought and found the city’s resident of the year with support from the Curt Mast Jägermeister Foundation. Through volunteering and other contributions, people who enrich community life and culture in Wolfenbüttel make the city more livable and lovable. But all too often, their efforts go unnoticed. The initiative “Wolfenbütteler of the Year” publically honours that valuable commitment while inspiring others to connect with their fellow humans on a local level.

To kick off this campaign in 2018, the Curt Mast Jägermeister Foundation also offered a special prize for their “everyday heroes”: members of the local volunteer fire departments. The district children’s and youth fire departments received several new large tents urgently needed for a variety of purposes. As an additional token of appreciation, each of the more than 3,000 active firefighters from Wolfenbüttel city and district received a special-label bottle of Jägermeister.

Maya Steinbach und Thea Ränger (rechts) sind die Wolfenbüttelerinnen des Jahres 2020 und belegten Platz 1 Wolfenbütteler des Jahres 2018 Gruppenbild

The Herzog August Library’s collection of artists’ books was founded in the 1950s with contemporary works by foremost French painters. To this day, artists have continued to approach the artists’ book genre anew, exploring the medium’s boundaries in both traditional and experimental ways.

Bestowed by the Curt Mast Jägermeister Foundation and the Herzog August Library for the first time in 2018, the award for book artistry simultaneously honours Dr. Sabine Solf’s commitment to the library and its holdings. As an art historian, she accompanied the collection’s development and cultivated ties with the artists. The Artists’ Book Prize, now in its third year and endowed with € 6,000, went to renowned book artist and typographer Ulrike Stoltz, who, in addition to the award, received the opportunity to work at the library for up to one month to produce her book “Caro Giordano. Eine Spurensuche” (Carlo Giordano: A Search for Traces), inspired by the HAB collections.

For this year’s award, 22 artists from the United States, Canada, Portugal, Great Britain, and other countries took part in the call for entries. Winners of the previous years were the Korean artist Hyewon Jang (“Ordnung im Wissen – Zusammenfluss der Bestände” [“Order in Knowledge – Confluence of Holdings”]) and the New Yorker Marshall Weber (“People’s Library”).

Künstlerbuchpreis 2019 Marshall Weber Künstlerbuchpreis 2019 Marshall Weber

At the end of 2015, when thousands upon thousands of people fled their homes, due to armed conflict, poverty, hunger or political persecution, seeking refuge in Germany and in Wolfenbüttel, one thing was immediately clear: the Mast family would stand shoulder to shoulder with its company and local foundation to provide active support.

While the Mast family donated funds to the local German Red Cross to purchase a property to house unaccompanied, underage refugees and organised donations for a new vehicle for the Wolfenbüttel food bank, the employees of Mast-Jägermeister SE assembled more than 240 care packages to welcome refugees arriving in Wolfenbüttel. The Curt Mast Jägermeister Foundation provided a matching donation of 100 euros for each package, which resulted in a basic budget for a trainee project that supported numerous regional projects for the new residents. For example, the company invited many young refugees to sessions explaining vocational training opportunities in Germany and at Mast-Jägermeister SE.

Mast-Jägermeister SE created additional apprenticeships, and three young people from Syria, Ghana and Afghanistan joined the trainee programme and became active supporters of the initiative – and helpers themselves. Until today, language courses for refugees are offered in the company’s guesthouse in cooperation with the Wolfenbüttel Education Centre. All participants receive free meals in the company canteen on class days, enabling further opportunities for contact and socialising. And that isn’t all: In late 2015, the Curt Mast Jägermeister Foundation set up an additional endowment for the fast, unbureaucratic funding of numerous refugee projects in the city and district of Wolfenbüttel. Further, as part of the initiative “Wir fördern Weltoffenheit [We promote internationalism],” the entrepreneurial family and Mast-Jägermeister SE gave additional support to Wolfenbüttel by assuming the costs for language courses for approximately 160 refugees for two years.

Sprachtraining für Flüchtlinge in einem deutschen Lager Flüchtlingshilfe im Landkreis

Few things create as much hope for a better life as access to education. But far too many girls and boys around the world lack this perspective. For many, attending school, which we often take for granted, is often an unreachable dream. They live in poverty, suffer from armed conflict or discrimination, or they live in far-flung regions. Girls are particularly affected by this situation. With the education initiative “Let Us Learn”, UNICEF helps disadvantaged children in five countries: Afghanistan, Bangladesh, Liberia, Madagascar and Nepal.

The initiative enables even the poorest children to gain new hope through learning. From preschool support to elementary schooling and even courses for young people who have never set foot in a classroom, Let Us Learn projects adopt an innovative approach. Girls receive special support because equal opportunity is the bedrock of a well-functioning society. Let Us Learn has a specific focus in each country. The initiative was launched in 2011 by Stefan Findel and Susan Cummings-Findel together with UNICEF.

Let us learn Let us learn

Vaccinations save the lives of two to three million children every year. Yet millions of girls and boys are still dying from preventable diseases. Unfortunately, vaccination campaigns often cannot be carried out in good time because funds, which have often already been pledged by institutional donors, are not available quickly enough.

This is where the revolving UNICEF VII Fund, which is to be increased from currently USD 148 million to approx. USD 250 million, intervenes and enables the all-important pre-financing. Together with many other investors, the Mast family supports this fund and is happy to contribute in this way to providing high-quality, inexpensive, life-saving vaccines and urgently needed relief supplies in good time – for every child.

Child receiving polio vaccine

Projects

Maya Steinbach und Thea Ränger (rechts) sind die Wolfenbüttelerinnen des Jahres 2020 und belegten Platz 1

Together with its readers, local newspaper “Wolfenbütteler Zeitung” has already sought and found the city’s resident of the year with support from the Curt Mast Jägermeister Foundation. Through volunteering and other contributions, people who enrich community life and culture in Wolfenbüttel make the city more livable and lovable. But all too often, their efforts go unnoticed. The initiative “Wolfenbütteler of the Year” publically honours that valuable commitment while inspiring others to connect with their fellow humans on a local level.

To kick off this campaign in 2018, the Curt Mast Jägermeister Foundation also offered a special prize for their “everyday heroes”: members of the local volunteer fire departments. The district children’s and youth fire departments received several new large tents urgently needed for a variety of purposes. As an additional token of appreciation, each of the more than 3,000 active firefighters from Wolfenbüttel city and district received a special-label bottle of Jägermeister.

Künstlerbuchpreis 2019 Marshall Weber

The Herzog August Library’s collection of artists’ books was founded in the 1950s with contemporary works by foremost French painters. To this day, artists have continued to approach the artists’ book genre anew, exploring the medium’s boundaries in both traditional and experimental ways.

Bestowed by the Curt Mast Jägermeister Foundation and the Herzog August Library for the first time in 2018, the award for book artistry simultaneously honours Dr. Sabine Solf’s commitment to the library and its holdings. As an art historian, she accompanied the collection’s development and cultivated ties with the artists. The Artists’ Book Prize, now in its third year and endowed with € 6,000, went to renowned book artist and typographer Ulrike Stoltz, who, in addition to the award, received the opportunity to work at the library for up to one month to produce her book “Caro Giordano. Eine Spurensuche”(Carlo Giordano: A Search for Traces), inspired by the HAB collections.

For this year’s award, 22 artists from the United States, Canada, Portugal, Great Britain, and other countries took part in the call for entries. Winners of the previous years were the Korean artist Hyewon Jang (“Ordnung im Wissen – Zusammenfluss der Bestände” [“Order in Knowledge – Confluence of Holdings”]) and the New Yorker Marshall Weber (“People’s Library”).

Sprachtraining für Flüchtlinge in einem deutschen Lager

At the end of 2015, when thousands upon thousands of people fled their homes, due to armed conflict, poverty, hunger or political persecution, seeking refuge in Germany and in Wolfenbüttel, one thing was immediately clear: the Mast family would stand shoulder to shoulder with its company and local foundation to provide active support.

While the Mast family donated funds to the local German Red Cross to purchase a property to house unaccompanied, underage refugees and organised donations for a new vehicle for the Wolfenbüttel food bank, the employees of Mast-Jägermeister SE assembled more than 240 care packages to welcome refugees arriving in Wolfenbüttel. The Curt Mast Jägermeister Foundation provided a matching donation of 100 euros for each package, which resulted in a basic budget for a trainee project that supported numerous regional projects for the new residents. For example, the company invited many young refugees to sessions explaining vocational training opportunities in Germany and at Mast-Jägermeister SE.

Mast-Jägermeister SE created additional apprenticeships, and three young people from Syria, Ghana and Afghanistan joined the trainee programme and became active supporters of the initiative – and helpers themselves. Until today, language courses for refugees are offered in the company’s guesthouse in cooperation with the Wolfenbüttel Education Centre. All participants receive free meals in the company canteen on class days, enabling further opportunities for contact and socialising. And that isn’t all: In late 2015, the Curt Mast Jägermeister Foundation set up an additional endowment for the fast, unbureaucratic funding of numerous refugee projects in the city and district of Wolfenbüttel. Further, as part of the initiative “Wir fördern Weltoffenheit [We promote internationalism],” the entrepreneurial family and Mast-Jägermeister SE gave additional support to Wolfenbüttel by assuming the costs for language courses for approximately 160 refugees for two years.

Let us learn

Few things create as much hope for a better life as access to education. But far too many girls and boys around the world lack this perspective. For many, attending school, which we often take for granted, is often an unreachable dream. They live in poverty, suffer from armed conflict or discrimination, or they live in far-flung regions. Girls are particularly affected by this situation. With the education initiative “Let Us Learn”, UNICEF helps disadvantaged children in five countries: Afghanistan, Bangladesh, Liberia, Madagascar and Nepal.

The initiative enables even the poorest children to gain new hope through learning. From preschool support to elementary schooling and even courses for young people who have never set foot in a classroom, Let Us Learn projects adopt an innovative approach. Girls receive special support because equal opportunity is the bedrock of a well-functioning society. Let Us Learn has a specific focus in each country. The initiative was launched in 2011 by Stefan Findel and Susan Cummings-Findel together with UNICEF.

Child receiving polio vaccine

Vaccinations save the lives of two to three million children every year. Yet millions of girls and boys are still dying from preventable diseases. Unfortunately, vaccination campaigns often cannot be carried out in good time because funds, which have often already been pledged by institutional donors, are not available quickly enough.

This is where the revolving UNICEF VII Fund, which is to be increased from currently USD 148 million to approx. USD 250 million, intervenes and enables the all-important pre-financing. Together with many other investors, the Mast family supports this fund and is happy to contribute in this way to providing high-quality, inexpensive, life-saving vaccines and urgently needed relief supplies in good time – for every child.