The world is colourful and diverse – and imperfect. Diversity and variety also have their downsides. Whoever dares to see, will notice that opportunities, resources, happiness, and health are not equally distributed. All the more reason for us to get rid of our blinders, see the world as a whole and do what we can to make it a little better each day.
These are convictions that the Mast family has held for generations – ever since Wilhelm Mast founded the small vinegar factory in Wolfenbüttel over 140 years ago that laid the foundation for the company that became the global Jägermeister brand.
With success comes responsibility. Based on that conviction, the Mast family has established several foundations over the years. Joining them are several partnerships, friendships and collaborations. Here we share the diversity of the family’s social commitment and the range of social organisations with whom they maintain close ties.
Above all, we hope to inspire others to find their path to give back to their community and society. In our experience, nothing is quite as enriching.