The world is colourful and diverse – and imperfect. Diversity and variety also have their downsides. Whoever dares to see, will notice that opportunities, resources, happiness, and health are not equally distributed. All the more reason for us to get rid of our blinders, see the world as a whole and do what we can to make it a little better each day.
These are convictions that the Mast family has held for generations – ever since Wilhelm Mast founded the small vinegar factory in Wolfenbüttel over 140 years ago that laid the foundation for the company that became the global Jägermeister brand.