The many traditions of Mast-Jägermeister SE include a culture of respect and a sense of responsibility toward society. Respect and social responsibility are two of the company’s core values.
Ever since 2009, the company has maintained a strict Marketing Code to ensure responsible marketing practices. But it also looks beyond itself and actively supports the projects and initiatives of the Mast family and their foundations, working in close cooperation with members and staff.
One example is the initiative “Weltoffenheit” launched by the Curt Mast Jägermeister Foundation, which sought to welcome and integrate refugees. Mast-Jägermeister SE supported the initiative through apprenticeships, language courses, internal fundraising campaigns and much more.
The company assigned a full-time coordinator to the initiative, and employees participated with outstanding personal commitment and dedication.